︎︎︎︎︎︎ ︎

Published In:
Vector May, 1972
Filed Under:
Mail Order, Beauty, LaBrea

Pro-Men Instant Face Lift

︎110 South LaBrea Ave, Los Angeles, CA 90036

Image Description: Quarter-page ad printed in black on white background. Black border encloses the ad. Advertisement to raise awareness for a face serum to elimate signs of early aging. In the top right of the advertisement is a black and white halftone image of a middle-aged, brunette white man with no visible wrinkles in a velour turtle neck and silver chain. Inset in the ad text is a line drawing of a small serum bottle bearing the text PRO MEN INSTANT FACE LIFT 4CL. The bottom of the ad features a mail-order form.

Ad Text:

WIPE AWAY THOSE PRE-AGING WRINKLES WITH PRO-MEN INSTANT FACE LIFT FOR MEN ONLY A Non-Surgical Face Lift that lifts away wrinkles and super tightens loose facial skin.
  • Easy to apply.
  • You see & feel visible results on your face within minutes.
  • Not a messy clay or peel-off mask.
  • Leaves skin looking & feeling smoother and younger.
  • Contains Vitamin E and Natural Kelp (by cold process method) to provide nutrition to the skin.
  • Tested & approved by National Natural Labs
— LIMITED PRICE INTRODUCTORY OFFER —  Send $3.50 Plus $.50 Mailing Charges Check or M.O. To. PRO-MEN 110 South LaBrea Ave. Los Angeles, CA 90036 Name Address City State Zip

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Trade Paper is a cataloging project run for fun by Jory Dayne, a designer and illustrator in Los Angeles. I’m interested in documenting the ads that listed addresses in the Los Angeles area in old gay rags. Read More ︎